On 7 July 2022, the second Ride2Autonomy workshop gathered project partners and key stakeholders to discuss Educational Campaign guidelines for automated shuttle solutions. The event was led by MAPtm, one of the project key partners.
The workshop provided guidance on how to plan educational outreach campaigns to increase user acceptance of automated shuttle solutions, including engagement methodologies for different target groups. The event illustrated success factors based on existing best practices. It also reflected on the experience from the ten Ride2Autonomy pilot sites.
During the workshop, project partners and pilot site representatives presented their experience on the topic.
An interactive MURAL session helped the discussion and exchange of experiences, challenges and factors of success in setting up a good educational campaign.
The recording is available HERE and below.
Presentations are accessible below:
Delphine Grandsart, EPF: What is an Educational Campaign? Best practices, challenges, and success factors from SHOW.
Other best practices, challenges, and success factors:
Niels A. Nijdam, Member of the Swiss Association for Autonomous Mobility: AVENUE Project
Pirko Konsa, Modern Mobility: Ride2Autonomy, Tartu pilot
Christian Riester, Pendel Mobility: Ride2Autonomy, Barcelona pilot